How is the Internet affecting traditional journalism?
The Internet has affected traditional journalism with the introduction of citizen journalism.
Citizen journalism is when a private individual report information through podcast editorials or reports on a blog, it can include text, pictures, audio and video. The Internet has made citizen journalism possible with the ability to transmit information globally. Where traditional journalism is “the activity or profession of writing for newspapers or magazines or of broadcasting news on radio or television”. Citizen journalism might reach only a small audience, where traditional journalism targets a broad audience.
Traditional Journalism started dying when the television started producing the news, a large amount of people stopped reading newspapers. People now turn to the Internet rather than the television to find out news. People find it easier to search what they want to know about and when. News storys now usually break first on the internet, then later being showed on air or in the newspapers (Courtemache R 2008)
A survey was conducted in June 2010 by PR Network Oriella, of 770 journalists across 15 countries to report on how the Internet was affecting their business, their publishing formats and the quality of the content issuing forth from the newsroom. The survey determined that many are still concerned that traditional media formats might not succeed in the long run (O’Dell Jolie 2010). “Concerns about the viability of journalists’ traditional media channels (print, radio or television) have intensified”(Oriella PR Network 2011).
Journalism is rapidly changing to meet the changes in technology, also to meet the demands of the changing world. Inexpensive technology and Internet has changed traditional journalism.
References
Courtemache,Robert 2008, How the internet killed traditional Journalism, via Suite101, viewed 22 September 2011, <http://www.suite101.com/content/how-the-internet-killed-traditional-journalism-a81253>
O’Dell, Jolie 2010, Mashable Business, How the Internet is Affecting Traditional Journalism, viewed 22 September 2011,
Oriella PR Network 2011, Oriella Digital Journalism Study 2011, viewed 22 September 2011, < http://www.orielladigitaljournalism.com/visual-report.html>
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